Executive Coach & Advisor

For ambitious leaders building with integrity and impact

You might be here if:

You’re leading through growth or change and things feel messier than expected

You’re the one others rely on—but you don’t have a space to think out loud

You’re navigating team or leadership challenges that don’t have obvious answers

You want to lead with more clarity, presence, and impact

Our work together helps you:

Get clearer on what matters most — and how to move it forward

Think more strategically and make decisions with greater confidence

Navigate complexity with more intention and less reactivity

Strengthen how you show up as a leader across situations

Julia Velloso Executive Coach

As your coach & advisor, I draw from 20+ years across industries and functions, with 12+ years coaching leaders and building People & Culture teams

Experience scaling

Airbnb operator and coach during hypergrowth (circa 2012) $1B → $25B

Head of People in blockchain/web3

Head of People in healthcare tech: 10x revenue growth in < 4 years

Experience in industries

Tech startups

Hospitality

Blockchain/web3

Climate tech

Grantmaking foundations

Mid and small-sized pharma

Experience in many hats

Scaled CX operations (Airbnb)

Built L&D function (Airbnb)

Built People function from team of 1 to 20

Ran marketing in hospitality

Cycling tour guide, band manager, divemaster, mom x2, trilingual

Let’s Talk!

The first step is a conversation to better understand your needs and goals, and whether we’re a fit to work together.